About AWALI

Operators and technologists at the same table.

AWALI works on the gap between AI ambition and enterprise performance, with leaders who understand operating consequences and technologists who understand data, architecture and implementation.

Why AWALI exists

Plenty of AI activity. Too little enterprise leverage.

Companies are running pilots, buying licenses and commissioning strategy decks. Very few can point to what any of it changed about growth, margin or risk.

The gap is rarely the model, which every competitor can rent tomorrow. The gap is the operating model, the data foundation, the ownership and the execution around it. Nobody sells that part, and it is the part AWALI works on.

The foundation

Twenty-five years in the data layer.

AWALI began in data unification, enterprise systems and complex integrations, including healthcare and other regulated environments where the stakes are high and workflows cannot tolerate breakage. That history is why the AI work holds up.

  1. Data and integration

    Unifying data across systems that were never designed to talk to each other.

  2. Enterprise systems

    Building and running the systems the business actually operates on.

  3. Institutional context

    Encoding how a specific organization works: its entities, rules and exceptions.

  4. AI-enabled operating capability

    Applying models on top of that foundation, governed and measured like any other operating asset.

The operating standard

Four principles, applied to every engagement.

  1. Fewer, more material initiatives

    A short list of moves that change the P&L, not a long list of use cases that keep everyone busy.

  2. Outcomes defined before technology

    The result and how it will be measured are agreed before anyone specifies a system.

  3. Governance designed before deployment

    Approval boundaries, decision rights and audit are part of the architecture from the start.

  4. Capability you can run, not permanent dependency

    The operating model and the ability to run the systems stay with your team, and your data stays yours.

Leadership

Leadership

Portrait of Scott Thomas

Scott Thomas

CEO / Partner

Scott has spent his career running technology companies and being answerable for how they performed, across operational improvement, M&A, integration and turnaround work.

At AWALI he sits at the executive table with you: pressure-testing the thesis, building the business case, and holding the engagement to the outcome it was scoped against.

Operating experience

  • Led 17 technology companies representing more than $120 million in combined revenue.
  • Experience across operational improvement, M&A, integration and turnaround environments.

AWALI responsibility

  • Executive engagement leadership, business-case development, operating-model alignment and accountability for measurable outcomes.
Portrait of Jude Samson

Jude Samson

President / Partner

Jude has spent his career building companies around better business models, co-founding Levelfield.com Inc. in 2000, then Online Agency, and later RFMx.

His work centers on optimizing business processes and designing the connected data systems that let an organization see its own operations and act on what it sees. At AWALI he makes sure an engagement leaves you stronger, not more dependent.

Operating experience

  • Co-founded Levelfield.com Inc. in 2000, Online Agency, and later RFMx.
  • Career built on developing business models and optimizing operating processes.

Delivery responsibility

  • Designs closed-loop integrated data networks connecting operational activity to measurement.

AWALI responsibility

  • Operating-model and process design, adoption, and transfer of capability to the client’s own team.
Portrait of David Samson

David Samson

CTO & Founder / Partner

David founded AWALI and leads its technology, on a foundation of eight years of database consulting across financial services, energy, healthcare and agriculture, followed by technology implementation work with startups from architecture through delivery.

At AWALI he owns the architecture: the data foundation, the integrations, the security and deployment boundaries, and the engineering that turns a decision into a system you actually run.

Operating experience

  • Eight years of database consulting across financial services, energy, healthcare and agriculture.
  • Consults with startups on technology implementation from architecture through delivery.

Delivery responsibility

  • Technology architecture and implementation on client engagements — data foundation, integration and application engineering.
  • Deployment, security and governance boundaries for each engagement.

AWALI responsibility

  • Technical architecture ownership, deployment and security design, and accountability for what is built and handed over.

How engagements are staffed

Partners lead. The work is staffed to what it needs.

Engagements are led by AWALI partners and staffed to what the work needs, from data architecture and integration to application engineering, workflow design, analytics and change execution.

Executive leadership

  • Operating-model design
  • Data architecture and integration
  • AI and application engineering
  • Workflow redesign
  • Security and governance
  • Adoption and capability transfer

Bring a real decision to the table.

The fastest read on AWALI is an hour spent pressure-testing something you are actually deciding.

Discuss your challengeSee how we partner

Or write to us directly: solutioning@awali.tech